Hi, I’m Nicole — founder of Tide & Tooth Marketing.

After years of working in both marketing and the dental/orthodontic industry, I saw a gap: so many practices are exceptional at patient care but struggle to showcase their brand in a way that truly reflects their expertise.

My career has taken me from nonprofit fundraising and campaign strategy to hands-on marketing for a successful orthodontic practice. I’ve managed everything from brand development and social media campaigns to patient engagement programs — always with one goal: making businesses stand out in crowded markets.

The coast has always been my inspiration. Its clean, bright, and welcoming feel mirrors the kind of brands I help create. That’s why I launched Tide + Tooth Marketing here on the Carolina coast: to combine coastal-inspired creativity with industry expertise that helps dental and orthodontic practices across North and South Carolina attract more patients, build trust, and grow.

Whether you need ongoing social media management, a brand refresh, or targeted marketing strategies, I bring the experience, creativity, and insight to make your practice shine.